PHILOSOPHY
Expectation + Meaning = USE
Complexity, born out of straightforward technology, creates meaningful connections between the human mind and the technological brain. Users and their technology are melded together as the later becomes aware of the formers expectations, desires, and necessities.
EDUCATION
Bachelor of Science in Advertising & Brand Strategy, Minor in Digital Art/ Multimedia Design
University of Oregon, June 2008
Scott Bedburry Scholar - March 2008
Honored for showing achievement and promise in my field, this award sent me to the Adage Digital Marketing Conference to study emerging trends in digital brand strategy and advertising
Study Abroad Student
Eisendrath International Exchange - Israel, January 3002 - June 2003
Student of Judaic Studies, Israel land and culture studies, and general program requirements
WORK EXPERIENCE
Freelance
2.5 years and counting freelancing for clients to concept and execute digital strategies for emerging brands.
- Define needs for a brand’s success in the digital space
- Develop a holistic strategy focusing primarily on digital execution
- Collaborate with clients, other designers and developers to execute based on the defined strategy
Lead Digital Consultant
Allen Hall Advertising - University of Oregon
Collaborate to create digital brand strategies congruent and supporting of the overall strategy
Lead Web Developer
University of Oregon Digital Arts Department
- Lead design team in the creation of department student and faculty resource page
- Work with department faculty to create and organize content
- Ensure quality and validity of code
DIGITAL SKILLS
- CSS, (X)HTML, PHP, MySQL, AJAX, Processing, Javascript, Actionscript 3
- Adobe Creative Suite 2 & 3 - Flash & Flex
ACTIVITIES
Climbing up El Capitan in the summer, skiing down Mt. Hood in the winter, exploring cheese’s place in every meal, pretending to read while watching people in the coffee shop, rhyming, being creative without any tattoos or piercings.