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Latest Updates: Starbucks RSS

  • Zach Blank 3:52 pm on December 4, 2007 | 0 Permalink | Reply
    Tags: Starbucks

    Well the presentation went great. We rocked it and it was a blast. BUT we didn’t win unfortunately. Not enough feedback to determine why yet, but we’ll see.

    As I promised, here is the rest of the presentation. First our deck. This was designed and compiled by myself, but most of the copy was created by my group members. I acted as an editor.

    [slideshare 191802 starbucks-be-awkward-1196791425247720-5]

    And here is the rest of our leave behind. The concept and creation of these was done by myself, but the copy on them was a group effort. The background images started from illustrations downloaded from iStockPhoto. I tweaked them to work for our piece, and they came out great.

    Starbucks Coffee Sleeves - DA Presentation Leave-behind

     
  • Zach Blank 3:35 pm on December 3, 2007 | 0 Permalink | Reply
    Tags: Starbucks, , Weiden + Kennedy

    The past two weeks have been filled up with creating a new advertising Strategy for Starbucks. This is a school project, not the real deal, but in about 8 hours my group and I will be pitching our concept to Professors at the University of Oregon as well as current members of the Starbucks advertising team at Weiden + Kennedy. They are a hot shot advertising firm in Portland Oregon who do well over $800 million in billing worldwide. Needless to say, I am a bit nervous, but I have full confidence in my group and our presentation.
    Fall Starbucks Coffee Sleeve

    Here is a sample of our 4-piece leave behind. After the presentation I will post the deck for those interested.