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Starbucks Strategy Part 2

December 4th, 2007

Well the presentation went great. We rocked it and it was a blast. BUT we didn’t win unfortunately. Not enough feedback to determine why yet, but we’ll see.
As I promised, here is the rest of the presentation. First our deck. This was designed and compiled by myself, but most of the copy was created [...]

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Advertising Strategy - Taking Starbucks in a New Direction

December 3rd, 2007

The past two weeks have been filled up with creating a new advertising Strategy for Starbucks. This is a school project, not the real deal, but in about 8 hours my group and I will be pitching our concept to Professors at the University of Oregon as well as current members of the Starbucks advertising [...]

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