Global brands can have tremendous traction on the local level, if they can find out how to appeal to locals of an area on their terms. We see hundreds of national campaigns and even regional campaigns for huge global brands but not too many hyper local campaigns. Campaigns aimed at a city, not New York City or even Los Angeles City, but Portland Oregon City, or even Boulder Colorado City. But how do brands become a part of a small community? How can they successfully run a hyper local campaign? Like they say, start the campaign at digital and build out. But it takes a bit more than that. What ...