A TREND BARRELING IN on us like a tsunami, picking up momentum and all the waters in its path is the race to be free. Increasingly more web applications (software run on the Internet) are transitioning to free tools for the average user. Silicon Valley is the hot bed for ambitious technology startups all pumping [...]

Creating inspiring advertising moments isn’t easy. One step further, creating these moments and then making sure the right people see them is even harder. We are taught in school how to create a brand image, position it and have an insightful, effective strategy associated with it. I personally take pride in developing advertising campaigns. Evening [...]