August 1st, 2008
Huge Brands in Small Places via the Web: Digital Hyper Local
Global brands can have tremendous traction on the local level, if they can find out how to appeal to locals of an area on their terms. We see hundreds of national campaigns and even regional campaigns for huge global brands but not too many hyper local campaigns. Campaigns aimed at a city, not New York City or even Los Angeles City, but Portland Oregon City, or even Boulder Colorado City. But how do brands become a part of a small community? How can they successfully run a hyper local campaign?
Like they say, start the campaign at digital and build out. But it takes a bit more than that. What ...
July 17th, 2008
Personal Branding
Once again SitB&R has had a makeover. And with this makeover comes a whole new identity that hopefully FINALLY makes sense. Personal branding - as far as I know - is pretty important, especially when looking for that first job. So having zachblank.com AND sitbandr.com separate was really hurting me because it was really two separate identities, with neither really representing me.
The biggest curse for a brand it having split personality disorder. Something I was definately suffering from. So with this comes the Zach Blank creative revolution. SitB&R will become active again and will explore creativity, branding, strategy, development (brand & code) and try and share some funny thing ...