Creating inspiring advertising moments isn’t easy. One step further, creating these moments and then making sure the right people see them is even harder. We are taught in school how to create a brand image, position it and have an insightful, effective strategy associated with it. I personally take pride in developing advertising campaigns. Evening so often becomes morning as an idea grows and the plan is refined. But is the big giant making it all a moot point? It is no secret that digital branding is key, key to image, position, audience and the life of a brand. Advertising can really be broken down into digital strategies and everything else, digital presence and the rest of it. This is not ...