I discovered today the the University of Oregon Libraries uses WordPress. Take a look at this page. Pretty cool.

Being interesting, funny, pertinent and/or useful isn't easy. Doing it face to face in conversation isn't easy but even more troublesome through a blog. We pride ourselves on the "I have a blog" statement but are cloaked in shame at the idea, wait reality, that nobody participates in it. A blog that nobody interacts with is masturbation. It makes us publishers feel great, but it doesn't achieve anything. There are no other parties sharing our satisfaction by debating, arguing, agreeing or commenting on our words. Even worse are the observers of our masturbation. Those who come by to watch but refuse to join in. That being said blogging is much like dating in that we put ourselves out there, we solicit ...

The Barak Obama video I shared has gone from 50,00 views yesterday to over 1 million views today - I DID see that coming. I didn't see the content of the over 6 thousand comments coming though. Civil political debate has erupted on YouTube about not the video but the larger politics of our current presidential hopefuls. It it inspiring that the political forum can be taken even YouTube. Take a minute and read some comments - its worth it!

I have been wanting to publish something about US politics but cant quite figure out what I have to say about it, of course in regards to the Internet. So as a cop out I will spread this video that I first saw on Professor Deborah Morrison's blog. Whether you support Barak Obama or Clinton, or any other candidate, it is a good video to watch. Pass it on, we love viral! [wp_youtube]uHA_ZTvOgUM[/wp_youtube]

In my senior year at the University of Oregon I have been wearing a few different hats in the advertising department where I am earning my degree. I am a "digital consultant" to different groups in and out of the school. I am the "Interactive Producer/Planner" in other facets. On my own I am a Web Application Developer. I have come to learn quickly that there is little room for your head when wearing all these different hats. A professor and adviser of mine gives me many of these titles, helping me to define my place and where I fit in professionally. This is frustratingly terrific. It helps me realize my skills, but cripples me in refining individual ones. ...

Lee Siegle sits down with the WSJ.com to talk about his new book Against the Machine: Being Human in the Age of the Electronic Mob. My opinion is that this book serves as a controversy point to sell some copies. I don't think he arguments that interacting in the blogosphere is like interacting with ghosts. The Internet serves as a portal to interact with Chinese, Welsh, Norwegian, South African and so on. Though there my not be the personal connection that a coffee shop conversation lends, but the diversity of conversation is unmatchable. So what if we don't ever see these people, does that make their comments or ideas different? The book seems like it might be an interesting ...

Everyone is struggling to define, classify and categorize digital advertising. Trying to break down digital advertising is an arduous task that is, cliché coming, changing by the minute. Ad agencies and companies are taking many approaches, trying to win the race to figure out how the digital world works and where advertising fits into it. Toyota’s World of Warcraft ad campaign has an underlying advertising technique that is subtle but incredibly interesting. These advertisements (see below) are TV spots that run during prime time. On first analysis it is a bit confusing. It seems that the audience for these ads is gamers. But wait, why would gamers be interested in buying a new truck? Wouldn’t gamers be more interested in ...

Here is what you get when you cross a programmer and an airplane. [wp_youtube]UZq4sZz56qM[/wp_youtube]

Creating inspiring advertising moments isn’t easy. One step further, creating these moments and then making sure the right people see them is even harder. We are taught in school how to create a brand image, position it and have an insightful, effective strategy associated with it. I personally take pride in developing advertising campaigns. Evening so often becomes morning as an idea grows and the plan is refined. But is the big giant making it all a moot point? It is no secret that digital branding is key, key to image, position, audience and the life of a brand. Advertising can really be broken down into digital strategies and everything else, digital presence and the rest of it. This is not ...