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Managing Time When You Don’t KNow What You Do

In my senior year at the University of Oregon I have been wearing a few different hats in the advertising department where I am earning my degree. I am a “digital consultant” to different groups in and out of the school. I am the “Interactive Producer/Planner” in other facets. On my own I am a Web Application Developer. I have come to learn quickly that there is little room for your head when wearing all these different hats.

A professor and adviser of mine gives me many of these titles, helping me to define my place and where I fit in professionally. This is frustratingly terrific. It helps me realize my skills, but cripples me in refining individual ones. Not saying that any of this is bad, but when you don’t quite know what you do and other keep naming you other things, you better be ready to tackle them all.

Along with the work I do for various groups I have started my own project and set a very ambitious deadline of late February (I don’t want to divulge the exact date, it might give the project away). This project is the next in my series that started with PackMapr. PackMapr went so well and was so well received that I figured I was on to something and aught to try it again. This project is exponentially more complicated, sophisticated, usable and hopefully impressive.

With all this how does one manage their time? I started thinking about this when a friend looking over my shoulder as I was writing PHP asked how I learned it. I responded “you want to learn PHP?” she said “No, I want to know how YOU learned to do that.” I smirkingly responded “Well, lose some friends, find a lock for your door, buy a comfy chair for your desk and start reading. Open your computer and surf and read and read and surf.” She seemed unimpressed. But that mere conversation lead me to discover that my learning process has taught me an invaluable lesson in time management. Sit down and do it.

I cant procrastinate on any project or that project inevitably dies. Either because it doesn’t get done or is done poorly due to a lack of time. So my advise to my colleagues, and everyone else out there. Find that motivation and just sit down and do it. Because of my work ethic I take no pity on those pulling all nighters and scrambling at the last minute. These lessons in life always seem to come without cause or reason, that gives them the most effect.

  • Feb
    1st
    • Advertising
    • Cyber Culture
    • Idea Book
  • 0 Comments
  • Tags:
    Learning, PackMapr, Time Management

User-aided Computer-generated Content, Taking Advertising, Yet Again, To New Heights

People have been creating since the advent of original thought, and probably a bit before then too. Only now we see creation in terms of content being utilized across multiple media and for a slew of different causes. Today in terms of advertising, marketing, and digital progression user generated content is kicking up quite the storm. But there may be just a bit more on the horizon.

The fact is user-generated content is redefining what content is altogether. It blurs the lines of copyright and breaks down the model of authorship. Poems have been drafted and textbooks can be created from an army of authors without their knowledge, and in many cases objection either. This is true knowledge, the harmonious combination of thought to form information and idea.

But user-generated content is not new and before it had a healthy reign it is becoming overthrown. Now the real hoot is over user-aided computer-generated content. This is taking pieces from blogs, news, online books, anything written and constructing new content. This has real exciting potential in advertising. With this model content is totally original similar to user-generated content, but control is added to the mix.

This concept has brought Google from a garage to a multi billion-dollar corporation. Targeting ads to individuals not markets and making them supremely useful to the user.

Taking online advertising to this place means creating ads targeted to individuals. Here is an example. Product placement. A user seeks information, happens all the time. Constructed information is delivered specifically tailored to that user’s search string, location, time, weather, everything. And those results are supremely useful to the user. Now lets place the coke bottle in the story, we can do it we wrote the whole thing. Now the user found the exact information they were looking for and a product that related. Everyone is successful and happy. This is not about being dishonest or unethical in advertising. It is about being dedicated to getting the user, or consumer, as accurate information as possible.

  • Jan
    12th
    • Advertising
    • Idea Book
  • 1 Comment
  • Tags:
    user-aided computer-generated content, user-generated content

Lyrics and Language - Mashing Our Words and Those of The Greats

How about a Wordpress Plugin or web app that scans content like blog posts for lyrics and returns what song it’s from. That could be cool!

Sort of like wefeelfine.org

  • Jan
    7th
    • Idea Book
    • Wordpress
  • 0 Comments

Mind Mapping

I have an idea for a collaborative idea sharing site where ideas are automatically related to one another based on content. These relationships would be expressed in a mind map.

  • Jan
    3rd
    • Idea Book
  • 0 Comments

Google AJAX Live Search

Can I Use this Google tool to find related content on a collaboration website? For example as an author writes a post on a blog I send keywords from that post to Google and the AJAX Live Search automatically searches all other posts within the same domain and returns a list of related posts.

There is a bigger idea behind this, but I am still developing that.

  • Dec
    30th
    • APIs
    • Idea Book
  • 0 Comments
  • Tags:
    Google AJAX Live Search

Tracking Packages, I Mean REALLY Tracking Packages

So I have created PackMapr. Great, that was fun. But really, REALLY how useful is it? I think it is kind of neat and I know I will use it to track whatever is coming my way in the mail but here is what I REALLY want.

How about all shipping vehicles be equipped with GPS devises. I mean ALL. Trucks, planes, sorting facilities, those strange outdated USPS Jeeps and minivans. (shouldn’t they be hybrid by now?) Everything. Now in every shipping label that goes on a package include a wireless transmitter. The sticker type just like the security ones that Fred Meyer’s puts on products in their electronics department.

Now these transmitters simply transmit their package’s tracking number to the GPS device in the truck, van or whatever. NOW we have something. Now we can just query the GPS device to tell us what packages it sees and poof, we know exactly where our packages are in the world, in real time.

 Wireless Package Tracking Diagram

I wonder the cost benefit ratio. Sure would cut down on lost packages and maybe even shipping insurgence. A win win. Where do we start?

  • Dec
    29th
    • Idea Book
  • 0 Comments
  • Tags:
    GPS, Package Tracking, Shipping

From My iPhone

It took me only 10 seconds to find this award winning plugin. Wphone. Pretty snazy!

  • Dec
    29th
    • Idea Book
  • 0 Comments
  • Tags:
    iPhone

Post Idea Via iPhone

I want a plugin that will allow me to easily post to my brand new idea book from my iPhone so that the secod I get an idea I can post to my blog. This plugin should have an AJAX interface designed for the iPhone. If this does not exist yet I might just create one to allow basic hosted Wordpress blog management from an iPhone.

  • Dec
    29th
    • Idea Book
  • 0 Comments
  • Tags:
    AJAX, iPhone

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