marketers are asking how do we monetize things like scrabuluos instead of how do we CREATE new, rich, and experiential digital pieces that are going to matter to the consumer and that they will want to interact with and enjoy? A comment from David Armano during the panel on social marketing.

Another beautiful example to harmonizing the digital and physical world. Tom Nicholson CEO/Founder of Icon Nicholson talked about the interactive in store solution for Nanette Lepore. Take a look at it. Some incredible things here!

YouTube has something like 100 hours of new content everyday. But how much of it is good? During a discussion one of the panelists argued that nothing on YouTube is good that isn’t a response to something that IS good. For example slobolution in response to Dove’s evolution.
How true is this? Previously I have [...]

An interesting point that was brought up was using YouTube as the ultimate focus group. YouTube allows people to comment on videos and even post their own videos in response to others. What an incredible tool for researchers to test and study concepts. YouTube as a medium for research allows for data that IS honest. [...]

UGC has been on every bodies minds, but if we think about it doesn’t the Real good stuff come from the prosumer? Those with the skills of a professional in their space, but still a consumer? Damon Wayans contents this and holds this as a core value behind his new company WayoutTV.com.
I do however think [...]

I will start with the biggest moment of the day and that was a presentation by Kevin Slavin, Managing Director and co-founder of area/code. He gave a presentation on digital gaming, but a different kind of digital gaming. His agency created SharkRunners.com, an interactive game for The Discovery Channel’s Shark Week.
Whats different about this game [...]

Finally found a password for the wireless here. So we are go! I was introduced by Jonah Bloom - editor of AdAge to Damon Wayans. He (Damon) and I had a lengthy conversation about his new media company Wayout. He had great things to say about what being on YouTube means and all of the [...]

I have just checked into my room at the Hilton on Avenue of the Americas a few blocks south of Central Park. Across the street is Radio City Music Hall and the Time Life Building where the conference is.

Tomorrow I will have some exciting updates about the things that are going on. But before then [...]