January 9th, 2008
A Note on the Attic Heroes of our Time
Over recent years the advertising industry, and its periphery partners have called for professionals with a diverse set of skills. Only years ago Agencies like Ogilvy & Mather were calling for media planners, art directors, account executives and, of course, interns. Now we find agencies like DDB Seattle calling for interactive producers, technical directors, and ‘HTML/Flash/ActionScript Gurus.’ Not only are today’s available jobs more diverse, they are more digitalcentric.
DDB Seattle’s search for an interactive producer outlines skills found in a renaissance man of today’s digital world. Someone who divides their free time sifting through an overflow of RSS feeds from ThinkGeek.com, Wired Magazine and SlashDot.com. Their Queen Ann apartment decor ...
December 4th, 2007
Starbucks Strategy Part 2
Well the presentation went great. We rocked it and it was a blast. BUT we didn't win unfortunately. Not enough feedback to determine why yet, but we'll see.
As I promised, here is the rest of the presentation. First our deck. This was designed and compiled by myself, but most of the copy was created by my group members. I acted as an editor.
[slideshare 191802 starbucks-be-awkward-1196791425247720-5]
And here is the rest of our leave behind. The concept and creation of these was done by myself, but the copy on them was a group effort. The background images started from illustrations downloaded from iStockPhoto. I tweaked them to work for our piece, and they came out great....
December 3rd, 2007
Advertising Strategy - Taking Starbucks in a New Direction
The past two weeks have been filled up with creating a new advertising Strategy for Starbucks. This is a school project, not the real deal, but in about 8 hours my group and I will be pitching our concept to Professors at the University of Oregon as well as current members of the Starbucks advertising team at Weiden + Kennedy. They are a hot shot advertising firm in Portland Oregon who do well over $800 million in billing worldwide. Needless to say, I am a bit nervous, but I have full confidence in my group and our presentation.
Here is a sample of our 4-piece leave ...
November 23rd, 2007
My Book, Your Book, Their Book, Idea Book
In Advertising everybody has their 'Book,' or so I'm told. In addition to having a book we are also encouraged to keep an idea book where all of our greatest, worst and most inspiring ideas are kept. The idea books that i have come across are a combination of coffee stains and chicken scratch, but overly inspiring simultaneously. So Stay tuned as I publish all of my ideas in digital for the world. on another note check out the status of the bloggers strike, something for us all to keep in mind.
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