Videoegg recently launched their adframes product. A new way for publishers to deliver advertiser’s rich media. This, I will call it a new medium, allows for advertisers to place just about any digital idea be it video, game, music, or anything in an elegant full page ad for a user to interact with.
The most interesting [...]

Last night at the bar I had the pleasure of talking to some agency guys. Conversations like these are refreshing, maybe because of the beer and cheese fries, or maybe the content, but these conversations almost always end in some insight.
Banter about digital soon led to Jonathan Harris and then on to web habits. The [...]

A TREND BARRELING IN on us like a tsunami, picking up momentum and all the waters in its path is the race to be free. Increasingly more web applications (software run on the Internet) are transitioning to free tools for the average user. Silicon Valley is the hot bed for ambitious technology startups all pumping [...]

In my senior year at the University of Oregon I have been wearing a few different hats in the advertising department where I am earning my degree. I am a “digital consultant” to different groups in and out of the school. I am the “Interactive Producer/Planner” in other facets. On my own I am a [...]

Everyone is struggling to define, classify and categorize digital advertising. Trying to break down digital advertising is an arduous task that is, cliché coming, changing by the minute. Ad agencies and companies are taking many approaches, trying to win the race to figure out how the digital world works and where advertising fits into it.
Toyota’s [...]

Here is what you get when you cross a programmer and an airplane.

Creating inspiring advertising moments isn’t easy. One step further, creating these moments and then making sure the right people see them is even harder. We are taught in school how to create a brand image, position it and have an insightful, effective strategy associated with it. I personally take pride in developing advertising campaigns. Evening [...]

People have been creating since the advent of original thought, and probably a bit before then too. Only now we see creation in terms of content being utilized across multiple media and for a slew of different causes. Today in terms of advertising, marketing, and digital progression user generated content is kicking up quite the [...]

Over recent years the advertising industry, and its periphery partners have called for professionals with a diverse set of skills. Only years ago Agencies like Ogilvy & Mather were calling for media planners, art directors, account executives and, of course, interns. Now we find agencies like DDB Seattle calling for interactive producers, technical directors, and [...]

Well the presentation went great. We rocked it and it was a blast. BUT we didn’t win unfortunately. Not enough feedback to determine why yet, but we’ll see.
As I promised, here is the rest of the presentation. First our deck. This was designed and compiled by myself, but most of the copy was created [...]