Thinking that a week out of the term spent in New York City with a group of smart, funny, dorky, beautiful people would be a vacation would be an ill-founded understatement. For a week spent under this looming grey cityscape offers far more than a vacation. The simplicity of presence leading unexpectedly to friendships found [...]

Following in the huge footsteps of Jonathan Harris my project (name yet to be announced), is an exploration of the human imagination. Interactively, creatively, visually and of course digitally it will study the trends, themes, modern evolution and status of the imagination.
Have any suggestions that expand on this? Send em my way and stay tuned [...]

Interaction design, or user experience (UX) should influence product design. Or visa-versa. Talking with an old friend who is the Director of Interactivity at a ‘brand advocacy’ agency in Portland lead to the topic of what elements are involved in interaction design. The main take away from that is product design should be the lens [...]

marketers are asking how do we monetize things like scrabuluos instead of how do we CREATE new, rich, and experiential digital pieces that are going to matter to the consumer and that they will want to interact with and enjoy? A comment from David Armano during the panel on social marketing.

Another beautiful example to harmonizing the digital and physical world. Tom Nicholson CEO/Founder of Icon Nicholson talked about the interactive in store solution for Nanette Lepore. Take a look at it. Some incredible things here!

YouTube has something like 100 hours of new content everyday. But how much of it is good? During a discussion one of the panelists argued that nothing on YouTube is good that isn’t a response to something that IS good. For example slobolution in response to Dove’s evolution.
How true is this? Previously I have [...]

An interesting point that was brought up was using YouTube as the ultimate focus group. YouTube allows people to comment on videos and even post their own videos in response to others. What an incredible tool for researchers to test and study concepts. YouTube as a medium for research allows for data that IS honest. [...]

UGC has been on every bodies minds, but if we think about it doesn’t the Real good stuff come from the prosumer? Those with the skills of a professional in their space, but still a consumer? Damon Wayans contents this and holds this as a core value behind his new company WayoutTV.com.
I do however think [...]

I will start with the biggest moment of the day and that was a presentation by Kevin Slavin, Managing Director and co-founder of area/code. He gave a presentation on digital gaming, but a different kind of digital gaming. His agency created SharkRunners.com, an interactive game for The Discovery Channel’s Shark Week.
Whats different about this game [...]

You would think. But my lack of posting is because I have been buried IN the office trying to finish up all different sorts of projects.
Tomorrow at the too early hour of four am I am traveling to NYC for the Ad Age Digital Marketing Conference. There I will be live blogging on everything that [...]