Videoegg recently launched their adframes product. A new way for publishers to deliver advertiser’s rich media. This, I will call it a new medium, allows for advertisers to place just about any digital idea be it video, game, music, or anything in an elegant full page ad for a user to interact with.

The most interesting piece is that the platform is based on engagement, and only intentional engagement. The user must interact with the ad frame for 3 seconds before it launches and delivers a message. Will this affect publisher’s participation? certainly the revenue opportunities are not as accessible as they are for impressions. Advertisers are happy now but will they be able to get the placements that they want or need?