User generated Content
March 18th, 2008UGC has been on every bodies minds, but if we think about it doesn’t the Real good stuff come from the prosumer? Those with the skills of a professional in their space, but still a consumer? Damon Wayans contents this and holds this as a core value behind his new company WayoutTV.com.
I do however think he takes it too far when he argues that everything on YouTube is bad because it is unfiltered. I think Nick Hadley proves this with the iPod Touch ad. When I asked Damon about this he argues that I was right BUT Nick was not compensated properly. Another point where YouTube fails - it does not own any content.
Should YouTube own its own content? Is everything on YouTube bad? I don’t think so, what are your thoughts?
March 18th, 2008 at 7:59 pm
User-generated content is simply the make good on an anything-is-possible digital world. And remember…whenever we’re in concepting stage one of the mantras is: quantity gives us quality. That means YouTube, as example, is simply a platform that allows much to happen on the way to quality content. That’s huge.
Keep posting…we want to see what you’re doing.