People have been creating since the advent of original thought, and probably a bit before then too. Only now we see creation in terms of content being utilized across multiple media and for a slew of different causes. Today in terms of advertising, marketing, and digital progression user generated content is kicking up quite the storm. But there may be just a bit more on the horizon.

The fact is user-generated content is redefining what content is altogether. It blurs the lines of copyright and breaks down the model of authorship. Poems have been drafted and textbooks can be created from an army of authors without their knowledge, and in many cases objection either. This is true knowledge, the harmonious combination of thought to form information and idea.

But user-generated content is not new and before it had a healthy reign it is becoming overthrown. Now the real hoot is over user-aided computer-generated content. This is taking pieces from blogs, news, online books, anything written and constructing new content. This has real exciting potential in advertising. With this model content is totally original similar to user-generated content, but control is added to the mix.

This concept has brought Google from a garage to a multi billion-dollar corporation. Targeting ads to individuals not markets and making them supremely useful to the user.

Taking online advertising to this place means creating ads targeted to individuals. Here is an example. Product placement. A user seeks information, happens all the time. Constructed information is delivered specifically tailored to that user’s search string, location, time, weather, everything. And those results are supremely useful to the user. Now lets place the coke bottle in the story, we can do it we wrote the whole thing. Now the user found the exact information they were looking for and a product that related. Everyone is successful and happy. This is not about being dishonest or unethical in advertising. It is about being dedicated to getting the user, or consumer, as accurate information as possible.