Marketers, once again, Are Asking The Wrong Questions
March 19th, 2008marketers are asking how do we monetize things like scrabuluos instead of how do we CREATE new, rich, and experiential digital pieces that are going to matter to the consumer and that they will want to interact with and enjoy? A comment from David Armano during the panel on social marketing.
March 20th, 2008 at 9:57 am
It is so much better to ask : how do we make this experience better? It not only feels more authentic, it is smarter.