Advertising Strategy - Taking Starbucks in a New Direction
December 3rd, 2007The past two weeks have been filled up with creating a new advertising Strategy for Starbucks. This is a school project, not the real deal, but in about 8 hours my group and I will be pitching our concept to Professors at the University of Oregon as well as current members of the Starbucks advertising team at Weiden + Kennedy. They are a hot shot advertising firm in Portland Oregon who do well over $800 million in billing worldwide. Needless to say, I am a bit nervous, but I have full confidence in my group and our presentation.
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Here is a sample of our 4-piece leave behind. After the presentation I will post the deck for those interested.
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